MAD CAT – a new non-alcoholic energy drink produced by NATURIO (Poland), based on natural ingredients. “Each small bottle contains the charge of the energy, which gives strength and endurance for the solution of assigned tasks”. This message became the starting point in the development of the label design of the MAD CAT.
We developed the design reflecting the character of the product name. The main graphic element is stylized red traces from the cat’s claws. This slightly aggressive accent clearly emphasizes the feature of the energy drink. The color solution is quite restrained. The combination of red and black gives expressive and mad character to the label, which corresponds to the name MAD CAT. “Be brave in your actions, be a little MAD”.
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