DiamondX introduced a new line of abrasive discs with diamond coating. For their video presentation, we developed a complete 3D graphics package — from product modeling and photorealistic renders to animated infographics and training visuals.
Key tasks of the project:
- demonstrate the advantages of the diamond-coated disc compared to standard tools;
- show durability against drops and harsh operating conditions;
- explain the correct cutting technique with training 3D animations using colored blocks and graphic markers.
Our focus was on 3D animation and product visualization: adding typographic highlights, clear infographics and visual cues that made the video more engaging and easy to understand. The live-action footage was shot by another production team, while we provided product visualization and rich 3D content for the final edit.
This project demonstrated how 3D animation, infographics and product visualization can clearly communicate the technical advantages of a tool.
In 2013, the video received a Bronze Telly Award in the Online Video Promotions category.
