We created a series of advertising posters for Vostok-Service, a company that manufactures and sells workwear for various industries. Our task was to develop a poster design that would attract the attention of potential clients and demonstrate the benefits of Vostok-Service products.
We used the following design principles to create the poster:
We distributed the poster elements in such a way as to create a harmonious and readable image. The design of the advertising posters was based on the use of fixed zoning for text and graphics, as well as free space for air.
Concise and compelling text
The texts on the posters reflect the main idea of the advertising campaign: Vostok-Service overalls provide comfort and protection for workers in any conditions.
We created photos that showcase the company’s products. Pictures with good lighting and contrast emphasize the high quality of products.
The main task of creating posters about safety shoes was to show how the product fits in an urban environment or nature. Using 3D visualization of the environment, we created the design of advertising posters with realistic images of different landscapes and scenarios in which shoes look attractive and functional.