One of the branding projects was ByFly, a new ADSL Internet connection service developed for our client Beltelecom. The task was to develop a unique concept for promoting the service and creating a brand that stands out from the competition.
The first step in creating the ByFly brand was to develop a name that embodies the characteristics and features of the service. The challenge was to find a name that is not only unique, but also easy to remember and pronounce. After careful research and development of different options, we combined the two words “BY” and “FLY”. The first is the international designation of the country and the Belarusian domain zone, and the second in translation from English means “flight”, “fly”, “hurry”. Thus, ByFly became the name of a new service, meaning easy connection and high speed internet.
Creation of a logo
We have created a logo that reflects the essence and values of the brand. We used warm orange to represent trust in the company, while blue represents lightness and flight. The result is a logo that is both visually appealing and reflects the core values of the brand.
The creation of the ByFly brand also included the development of a brand book. It describes in detail all the nuances of using a trademark, including the use of fonts, color palette and graphic design elements. The brand book ensures that the brand remains consistent and recognizable across all mediums.
As ByFly’s services expanded, our team developed various creative concepts to promote the brand. We have created a variety of printed materials, including brochures, flyers and posters, while adhering to the recommendations of the brand book.
We have also created promotional commercials for the ByFly brand. We have filmed commercials showing the gaming experience of the service and have used 3D graphics to showcase its unique features. These videos helped build brand awareness and drive a wider audience to the ByFly service.
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