Recently, the 1st Minsk Poultry Factory expanded the possibilities of eco-friendly packaging by using direct printing. As a result, the design was made with this feature in mind. The development of the graphic solution was aimed at creating a memorable image, which means that several drawings were considered. Ultimately, the chosen option was based on a neutral image of grazing chickens against a landscape background, with a well-read font and line drawing. The packaging design for the eggs of the first and selection categories is in the same style and includes several illustrations.
In addition, the packaging design of “Znatnye” eggs was created based on the information about the composition of eggs. It is these eggs contain high levels of selenium, iodine and vitamins. Therefore, the main graphic element in the design of the product was the image of a heart-shaped yolk. The creation of this image was aimed at informing consumers about the nutritional value of eggs and their health benefits.
Another project created for the 1st Minsk poultry farm was “Krutyshi”. This project was created to package small eggs produced by young hens, which are rich in vitamins and suitable for children. To satisfy its target audience, the design took an unusual approach – a coloring book format with a fun insert containing rhymes. This creative design solution attracted the attention of both young mothers and their children, making the eggs “Krutyshi” a consumer favorite.
Developing eco-friendly packaging solutions is becoming increasingly important in today’s world. Companies are looking for ways to reduce their carbon footprint and contribute to a more sustainable future. A prime example of this is 1st Minsk Poultry Farm’s approach to design. They’ve pushed the envelope for eco-friendly packaging by using direct print.
When creating a visual solution, it is important to consider the unique features and benefits of the product. For example, the packaging for the noble eggs was specifically designed to show the nutritional value of the eggs. This approach creates a connection between the product and the consumer, which can lead to brand loyalty and repeat purchases.
Similarly, the packaging design for the Cools included an interactive element that appealed to the target audience, making the product more memorable and strengthening the connection between the consumer and the brand. A creative and interactive solution in product design can make a lasting impression on consumers and contribute to the overall success of the brand.
It should be noted that environmentally friendly packaging solutions and innovative product design of 1st Minsk Poultry Factory are a great example of that, while we created memorable and attractive to consumers graphic images. Thus, packaging design should be an important factor for any brand seeking to stand out in a crowded market.
OJSC “1st Minsk Poultry Farm”