For Vostok-Service, we developed a series of advertising posters that became an important part of the brand’s communication. They are displayed in company corridors, retail spaces, and other interiors, working as striking visual accents that build trust and recognition.
The main idea was to show the products not just as workwear and footwear, but as elements of style, safety, and confidence.
Visual concept
The posters are built on a minimalist approach: close-up shots of the products, clear slogans, and a strong focus on what matters most — people and their safety. This makes the visuals easy to grasp and stylish at the same time.
Product photography
The core of the visuals is professional studio photography of workwear, shoes, and accessories. We emphasized material textures, stitching details, and comfort in use. Thanks to precise lighting and framing, the products look both convincing and appealing.
3D environment
To reinforce the story and product context, we created virtual 3D environments: concrete structures, rocky landscapes, industrial settings. This approach allowed us to merge product photography and 3D design into a single visual, where the product naturally belongs to its environment.
Image posters
as a tool for brand communication
The poster series became more than a product showcase — it turned into a tool of brand communication. The visuals work equally well in offices and retail spaces, shaping a modern brand image and highlighting Vostok-Service’s mission: caring for people and their safety.