When creating the packaging design for Belgian Legend chocolate, we focused on the idea of exclusivity and the rich traditions behind this product.
Belgian chocolate is recognized worldwide for its impeccable quality and refined taste. To highlight the uniqueness of the brand, we delved into the traditions of Belgian chocolatiers — their commitment to classic recipes and attention to every detail. This is the true secret behind the popularity of Belgian pralines.
One of Belgian Legend’s signature features is its seashell-shaped chocolates. Their smooth lines and natural patterns not only recall the beauty of the sea but also emphasize the craftsmanship of fine chocolate making.
Our goal was to convey this heritage and sense of tradition through the packaging while maintaining a premium look and feel. We chose a restrained yet expressive composition that draws attention to the chocolates themselves. To strengthen the brand’s visual presence, we also carried out a product photoshoot.
The project was implemented for Evrotorg LLC, highlighting the value of Belgian Legend on the shelves of the Evroopt retail chain and making the brand even more recognizable for customers.