For MZBN JSC, we created not just a commercial but a whole visual universe for the “Morsel” brand. The main idea was to highlight the natural origin of the drink and its connection to berries and the forest.
The storyline is built as a fairy tale: woodland creatures gather berries and help a forest elder prepare the drink. This atmosphere of care and trust brings the audience into a world where the product is born straight from nature.
Filming and visual effects
To make the story convincing, we used real moss, insects, and berries, while missing elements were recreated through 3D modeling. Bees, ladybugs, and ants appear in the video as characters that bring the berry-picking process to life. This approach created a sense of fairy-tale realism and enhanced the authenticity of the narrative.
Visual identity and packaging
Alongside the video commercial, the project included the development of the logo, packaging design, and label styling. The bright bottles with juicy berry illustrations became an extension of the story world from the video: they are instantly recognizable on the shelf and directly associated with naturalness. The visual style is based on vivid colors and a friendly tone, making the brand noticeable and approachable for a wide audience.
When advertising turns into a fairy tale
The “Morsel” story proved that a video can be more than a sales tool – it can be a journey. The engaging storyline, forest characters, and vivid visual identity made the brand closer to people. The drink resonated as part of nature itself – and that is what won the hearts of consumers.