COSWICK’s dedication to quality and precision inspired this atmospheric New Year video. At the center is a wooden clock — a symbol of time. From the initial sketch to the final assembly, every stage showcases the brand’s attention to detail, love for natural materials, and handcrafted spirit.
Visual Storytelling through Live Action and 3D
The project merges cinematic live-action footage and 3D animation into a cohesive holiday narrative. Every frame is built around the texture and warmth of natural wood — the very material COSWICK works with daily. This allowed us to visually reflect the brand’s values: sustainability, attention to detail, and craftsmanship.
Technology, Design and Seasonal Atmosphere
Floating gears, subtle lighting, and a precisely modeled mechanism build up the festive tone. These elements highlight the harmony between traditional woodworking and modern technology. The final scene features a glowing New Year tree formed by luminous lines — a warm and poetic visual finale that resonates emotionally.
Symbol of the Year — A Handcrafted Wooden Snake
Originally envisioned as a digital 3D model, the year’s symbol was reimagined when a COSWICK team member proposed carving it by hand from American walnut. This wooden snake became more than a decorative element — it brought the narrative to life. In the video, its graceful movement sets the clockwork mechanism in motion, symbolizing the start of a new cycle. This tactile object became a metaphor for time and renewal, underscoring COSWICK’s dedication to authentic craftsmanship.
Holiday Video That Builds Emotional Connection
The video received a heartfelt response from COSWICK’s audience and became a central piece of their holiday communication. Viewers praised the tactile imagery, the subtle animation, and the atmospheric sound design — transforming the piece from a corporate greeting into a compelling visual story.
This New Year video became more than a seasonal piece — it’s a visual story about the brand, highlighting its values: quality, attention to detail, and material integrity.
