COSWICK’s commitment to quality, precision, and craftsmanship inspired the creation of a magical New Year story. The focus is on wooden clocks, symbolizing the passage of time. Every detail, from the blueprints to the final assembly of the mechanism, highlights the brand’s attention to detail and high level of execution.
Motion Design and Filming in the New Year Video
The creation of the COSWICK New Year video is a harmonious blend of motion design, filming, and 3D graphics. The visual emphasis is on the texture of natural wood, reflecting the company’s respect for natural materials. The primary element is American walnut—a warm, noble, and durable material.
Magic and Technology
Flying gears, soft glows, and a meticulously crafted mechanism create a sense of New Year’s wonder. These elements not only make the video visually rich but also emphasize the balance of tradition and modern technology in COSWICK’s production. The story concludes with the appearance of a New Year tree made of glowing lines, filling the final scene with a cozy festive atmosphere.
Handcrafted work, natural wood texture, and attention to detail are key elements that convey the brand’s philosophy and its pursuit of perfection.
Symbol of the Year: A Wooden Snake Made from American Walnut
Initially, the symbol of the year was planned to be created in 3D, but one of COSWICK’s employees suggested carving it by hand from American walnut—the same wood used to create the clocks. This idea fit perfectly into the video’s concept, making it even more authentic. The wooden snake became an important part of the narrative, symbolizing the passage of time and the activation of the clock mechanism.
The COSWICK New Year video received positive feedback from viewers, highlighting the brand’s unique style and commitment to tradition. The audience noted the harmonious combination of motion design and filming, offering a new perspective on the artistic potential of natural wood.
Particular attention was drawn to the small details—the texture of American walnut, the movement of the gears, and even the sound of the wood as the clock mechanism comes to life. The video became a vibrant element of the brand’s festive communication, reinforcing associations with quality, craftsmanship, and attention to detail.
