COSWICK’s dedication to quality, precision, and craftsmanship inspired this atmospheric New Year story. At its core is a wooden clock, symbolizing the passage of time. From technical drawings to the final assembly of the mechanism, every detail highlights the brand’s focus on materials, design, and execution. The result is a New Year video that merges aesthetics with modern visual language.
Motion Design and Live Action in One Narrative
This project blends motion design, 3D graphics, and live-action shooting into a single visual narrative. The entire concept revolves around the texture of natural wood—warm and expressive, just like the material COSWICK uses in its products. The approach allowed us to reflect the brand’s values visually: respect for nature, attention to detail, and handcrafted quality.
Technology, 3D Graphics & Holiday Atmosphere
The frame is filled with floating gears, soft lighting, and a finely detailed mechanism. These elements create a festive feeling while showcasing the brand’s balance of traditional craftsmanship and modern technology. The final scene, where a glowing New Year tree forms from light lines, leaves the viewer with a sense of warmth and celebration.
This is more than just a New Year greeting — it’s a branded visual statement.
The Symbol of the Year — A Hand-Carved Walnut Snake
Originally planned as a 3D asset, the year’s symbol took a different turn when a COSWICK employee suggested carving it by hand. That idea led to a walnut wood snake, crafted from the same material as the clock. This tactile element became a metaphor for time and movement, reinforcing the brand’s appreciation for authenticity and natural materials.
Emotional Response and Brand Communication
The video received warm feedback from viewers and became a memorable part of COSWICK’s holiday campaign. Audiences praised the tactile imagery — the texture of the wood, the mechanical rhythm of the gears, and the audible click of the clock mechanism.
This New Year video became more than a seasonal piece — it’s a visual story about the brand, highlighting its values: quality, attention to detail, and material integrity.
