The presentation video for Coswick tells a visual story of how hardwood flooring is created — from timber processing and sawmill operations to finishing and packaging. This approach made it possible to show the scale of the factory and highlight the company’s innovative technologies and attention to detail.
We focused not only on the precision of modern equipment but also on the people behind the process. Close-ups of machines and craftsmen at work reveal the production details and emphasize the care that Coswick puts into every flooring plank.
Typography animation and infographics
To highlight the key production stages, we integrated infographics and unique typography animation. Every letter was animated from scratch, so the titles didn’t just appear but were drawn in real time. This creative choice gave the video a dynamic and contemporary character.
Filming without interrupting production
All filming was carried out under real working conditions — without distracting employees or stopping the equipment. Lighting and scene preparation were adapted directly in the workshops, allowing production to continue smoothly. This approach preserved the authentic factory atmosphere and showed the team at work in their natural environment.
Color grading and emotional tone
The final touch was color grading. We chose a warm palette and soft tones to make the video feel heartfelt and inviting. Combined with calm background music, it created an atmosphere of warmth and reliability that reflects Coswick’s brand values
