On a crowded supermarket shelf, packaging design has only a few seconds to catch the customer’s eye. For everyday products like toothpaste or dental floss, this first impression is crucial.
For Eurotorg LLC, we developed the packaging design for the Dentax and Dentax Profi product lines. The project included toothpaste, toothbrushes, mouthwash, lotion, and dental floss. Even though these are mass-market products, it was important to create a coherent and recognizable brand identity.
We chose a light color palette and minimalist graphic style. Clean design conveys freshness and hygiene, while structured typography ensures easy readability. The packaging contains only the essentials — the brand name, product benefits, and subtle visual accents.
The result is packaging that is both functional and aesthetic. Dentax products are easy to navigate, visually consistent, and instantly associated with trust and cleanliness. This unified approach strengthens the brand on the shelf, helping it stand out among competitors.
For Dentax, the new packaging design became not just a visual refresh, but also a tool for brand differentiation and communication with customers.