‘Ya-godnyj mors’ is a natural drink made from berries, perfect for preschool and school-age children. We designed the packaging to make the product more appealing to our young audience and highlight its natural ingredients. Our focus on children’s nutrition and the drink’s natural composition make it an excellent choice for parents who care about what their kids consume.
Client:
CJSC 'MZBN'
Our services:
logo designbrandingpackaging design3D visualization of promotional products
Naming
The marketing department of CJSC ‘MZBN’ (Minsk Soft Drink Company) came up with the name ‘Ya-godnyj mors.’ For the packaging of ‘Ya-godnyj mors,’ we highlighted the words ‘Ya-godnyj’ and ‘mors’ in white to emphasize purity and freshness. Additionally, we colored the word ‘Ya’ green to create associations with nature and emphasize the product’s naturalness. The hyphen between ‘Ya’ and ‘godnyj’ was depicted as a green leaf, adding playfulness that attracts children and parents.
This design highlights the product’s name, naturalness, and uniqueness among other baby food products.
Photography for packaging design
The packaging design for the morsels included photographs of fresh berries. These photos became the basis for the graphic elements and decoration on the product. The berry photos not only added naturalness and freshness to the overall visual appearance of the packaging but also helped to emphasize the main ingredient of the drink.
The images were further utilized in the package design to increase its appeal to the target audience, which is children. In addition, we want to highlight the naturalness and quality of our product by featuring photos of fresh berries. This is a key characteristic of ‘Ya-godnyj mors’.
