For Henkel Bautechnik Belarus we produced a training video dedicated to Ceresit CT36 decorative plaster. The main goal of the video was to demonstrate the material’s wide potential in real application.
The studio was prepared with custom-built sets and filming equipment. Expert Alexander Kushinov showcased six techniques for creating unique wall textures, each presented step by step so that viewers could easily follow and repeat.
The filming process lasted several days and included not only demonstrations of plaster techniques but also details about tools, materials, and professional methods. The video was later shown at points of sale, inspiring customers with practical examples and creative results.
Training videos and educational films are an effective tool for business: they help to show processes step by step, reveal product capabilities, and strengthen customer loyalty. Such projects are part of our services in training video production and video production, where we create both studio-based demonstrations with experts and animated guides for clear and simple communication.
